Our B2B department undertakes qualitative and quantitative research. During 2003, it carried out around 6,000 interviews. The department has acquired extensive global experience. The B2B department specializes in: Structured interviews with hard- to-reach individuals such as corporate decision-makers, physicians or A/B level consumers. In - depth interviews Mystery shoppers The creation of specialized databases Triad / mini focus groups Our B2B department has more than 30 senior interviewers EACH with a minimum B.A. degree, most of whom are bilingual. The department also has experience in specialized studies: The department heads are pioneers in their field and have more than 15 years' experience with B2Bs. Interviewers have an average of five years' experience. As is the case throughout Pearson, quality is essential. At the B2B department we verify all our fieldwork.