Quantitative research gives us the opportunity to answer specific strategic questions regarding markets. We mostly use face-to-face interviews to gather information although we also conduct phone and web interviews.

PEARSON'S STRENGTHS

The quantitative department offers the most solid research in the country due to:

• Our ample experience accumulated in close to 2000 studies over the course of 16 years.
  
  
• Our wide variety of experience: we have done all type of studies, from consumer habits to multiple conjoints
  
  
• Our fieldwork, carried out all over the country by experienced personnel and with strict quality control.
  
  
• Our strong statistics department to design samples and carry out analysis.
  
  
• Our knowledge and use of the latest software.

• Studies of consumption habits, patterns and attitudes for any type of product or service
• Personality and lifestyle (psychographic studies)
• Media studies (TV, radio, magazines, etc.)
• Advertising tracking
• Concept and package tests
• Brand equity
• OMT: Optimization of multiple products
• Image studies
• Brand extension
• Adaptative perceptual mapping and positioning
• Product tests (blind and identified)
• Segmentation
• Advertising pre-test
• Store Planning
• Category Management

Our company's statistical analyses include descriptive and inferential statistics.

• Manova
• Factor Analysis
• Path Analysis
• Quadrant Analysis
• Discriminant Analysis
• Cluster Analysis
• Conjoint Analysis
• Multidimensional Scaling
• Adaptive Perceptual Mapping
• Canonical Analysis
• Correspondence Analysis
• Chaid Analysis