Representations To represent various research agencies of international renown is significant to PEARSON because with them we have the possibility to use new techniques of market research and to have the means to make studies in more than 20 countries around the world. Pearson is a member of the following associations American Marketing Association Mexican Association of Marketing Research and Public Opinion (Founders) European Society for Opinion and Marketing Research Marketing Research Association World Association for Public and Opinion Research Council of American Survey Research Organizations American Association for Public and Opinion Research