Mision Pearson is a Mexican firm whose mission is to provide our customers and our national and foreign business associates intelligent, clear, objective, timely and actionable information that allows optimizing decision-making and generating effective strategies through avant-garde technology and an interdisciplinary high-level team. At Pearson, associate relations are established with the customers, suppliers and collaborators based on values of trust, respect, honesty and confidentiality. Vision At Pearson, we consolidate our aggregate value and uniqueness through the constant search for technology and innovating methodologies, tightening the links with our customers and suppliers, supporting the development, training and growth of our human infrastructure. Quality Culture It is the set of beliefs, customs, habits and in general, forms to say and to do that characterizes an organization The quality culture of the people of Pearson is based on: Service spirit Global vision of the company Knowledge of Activities Honesty Participation Comunication Commitment Growth Basic Principles Integrity: Attitude with firm values Quality: In every way Innovation: Mantain as a vanguard company Values: Trust Respect Honesty Confidenciality Obligations: With the clients. To provide the clients with trustable and reliable information that let them know the market, product or audience situation. With our informants. To guarrantee the informant security and that the information given by them will not be used for a different activity from research. With ethics. Never do research that intents to reveal the personal performance of the informants financialy, labor or other matter, just as to create lists, registers or data banks. COMMITMENTS COMMITMENT 1 We are all PEARSON, that is why we want to create a healthy and positive environment, COLABORATING as a team and helping others for everyone success. COMMITMENT 2 Courtesy is one of our characteristics, that si why we always use the right words with our clients and colleagues. "Good morning", "Please",we are always searching for a CORDIAL ENVIRONMENT. COMMITMENT 3 Our MISION is the base,our reason to be,that is why we all know it, understand it and we are commited with its achievement. COMMITMENT 4 We are looking for a VALUE RESEARCH, in which every project have the information requiered by the client for his decision making. COMMITMENT 5 In PEARSON, research is PASSION. A timeless passion, without measures just for the research itself. COMMITMENT 6 We are looking to BE BETTER DAY BY DAY, we never stop thinking on being more competents and experienced, to offer a more complete and useful research to our clients. COMMITMENT 7 We do an habit from EXCELLENCE, more than a slogan; that is why day by day we prepare, udate and explore new methods that will help us to understand reality in a better way. COMMITMENT 8 Our objective is INNOVATE, we not only have the impulse to correct, modify, transform and improve what we do, we just put forward inventive, create and discover new things. COMMITMENT 9 We look the space to discuss, we know that controversy, debate and polemics enrich our spirit and that is how we can offer an OBJECTIVE AND SOLID RESEARCH. The constructive, tolerant and respectful dialog moderate us day by day. COMMITMENT 10 In PEARSON we are orientated to SERVICE, we are looking to take care of our clients, try to understand theyr worries and we offer to advise them and support them with pleasure. COMMITMENT 11 We are an EXPERIENCED company, every client, graphic, table and every session show us the delight of how much is to learn, in PEARSON, we are begging to run, there is a long way to fly. COMMITMENT 12 We want to share experience, we looking for to be shareholders of a slogan in common, "if you win…I win", we fight for our clients and collaborators' WELL-BEING AND GROWING. COMMITMENT 13 We are looking to SUPPORT our collaborators. Understanding, patience and cordiality most be the ingredients that support our relationship. COMMITMENT 14 We know how to demand ourselves the best of us and also we MOTIVATE US AND HELP US to grow , our present and future is in every collaborator of PEARSON. COMMITMENT 15 We do our work with the most high quality standards, because we are part of PEARSON'S TEAM. We helped to create AMAI's code of ethics and we build all our relationships on a foundation of honesty and client confidentiality.