Pearson is a Mexican company founded by Manuel Barberena.

At Pearson we are all professional market and opinion researchers. With almost twenty skilled and experienced account representatives, we are able to both design and manage projects. Our moderators are in-house personnel and our interviewers are full-time professional researchers.

Our young, dynamic team has extensive experience in research:
  • Our management team is highly skilled with research experience ranging from 5 to 13 years

  • Our interviewers all have at least three years' experience

  • Our senior interviewers all have at least five years' experience.
At Pearson we feel marketing research is a developing field for which we can provide knowledge to help generate successful marketing strategies. We constantly train and update our personnel and often participate as speakers at the most important domestic and international congresses.


Name Position
Manuel Barberena President
Ernesto Roa Business Unit Director
Mónica Rojo Business Unit Director
Andor Korényi Qualitative Area Director
Viterbo Berberena Director de Mineria de Datos
Gilberto Hernández Data Mining Director
Marisa Grandío Administrative Director/CATI
Sabrina Karam Business to Business
Teresa Ortega Business to Business
Yesenia González Quantitative Account Director
Carlos Guadarrama Project leader
Esteban Bracamontes Project leader
Liliana Perdomo Project leader
Dana Pankowsky Qualitative Analyst
Fernanda del Villar Qualitative Analyst
Guillermo Cordero Qualitative Analyst