Pearson is a "full-service" market research agency with the necessary infrastructure to carry out fieldwork rapidly and with strict quality controls.

Face - to - Face Interviews
Our own team of interviewers has a vast experience in fieldwork and supervision.

We have laptops to conduct computer-assisted face-to-face interviews (CAPI). We have established agreements with several malls to conduct interviews on their premises.

Phone Center (CATI)

Pearson has its own phone center (CATI) with the latest equipment and full-time personnel at 65 stations. We use the most sophisticated software (Sawtooth) with simultaneous audio and screen supervision.

Focus Group Facilities
Pearson have its own state of the art Gessel chambers in Polanco, the most important business area of Mexico City.

Moderators
We have an exclusive team of moderators with expertise in leading industries to guarantee an adequate development of Focus Group sessions and optimal results.

Recruiters
At Pearson we have in-house recruiters to guarantee the quality and truthfulness of focus groups.

Video Conferencing
Pearson can link up international video conferencing.

Offices
Our 750-square feet main offices are located in Mexico City. We also have field offices in five other cities.

Internet
Pearson has its own server to carry out Internet surveys.